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Tourism

Research

There are a range of tourism research bodies in Australia. Tourism Research Australia (TRA) conduct two main pieces of research quarterly – the National Visitor Survey and International Visitor Survey. This research is then taken by tourism bodies to draw local insights into the tourism industry. Stay informed on the latest
visitor research so you can understand visitor trends and tailor your product accordingly.

Waverley Council tourism insights (2019)

• Tourism and the local economy (infographic)
• Bondi Tourism Precinct: Visitor Profile

National & State Tourism Promotion

Tourism Australia (TA) is the national body responsible for marketing Australia as a destination across the world and domestically. As a marketing body, it is imperative that local tourism businesses are aware of their current campaigns, government support and promotional tools.

Please ensure all of your marketing, especially on social media, incorporates campaign links and hashtags #. This will mean your business will benefit from these initiatives and achieve standout. Please stay up-to-date here.

• Holiday Here This Year Toolkit

Destination NSW is the state body responsible for marketing NSW destinations, experiences, local businesses and events. Destination NSW work with Tourism Australia on a shared data platform called the Australian Tourism Data Warehouse (ATDW).  ATDW is Australia’s national tourism database representing over 90,000 small and medium sized businesses and destinations. It is critical at this time to list your business on this platform to ensure tourism operators can build your offering into their planning.

• Stay connected online: Factsheet to list your business on ATDW. Destination NSW is providing further support to tourism businesses that are adapting to the COVID-19 pandemic by temporarily accepting virtual experiences via this portal.
• Dare to dream: tips for social media promotion
• Telling great stories: working with the media
• Create new ways to explore: adapting your product
• Keep the conversations going: stay connected with distribution partners

Please keep up to date with Destination NSW campaigns here.