Christmas Window Competition


Window displays are like billboards for your business and well-dressed windows attract customer spending. After successfully trialing the competition in Charing Cross, Waverley Council now invites businesses on Albion Street & Bronte Road, Charing Cross and Hall Street & Gould Street, Bondi Beach, to register their business to be part of this year’s Waverley Christmas Shop Window Competition!

This competition runs from 1 – 15 December 2018. We will be encouraging shoppers to visit businesses during this peak season with a range of promotion.

Embrace the holiday season and decorate your shopfront with Christmas decorations and products. All windows will be in the running to win one of two prizes worth over $2500. The two best window displays will be announced on the 20 December 2018.

Here’s what to do next:

  • Register your business by clicking 'Enter Now'
  • Decorate your shop window for the festive season
  • Email an image of your decorated window to Craig Gill – (for promotional purposes)
  • Our judging panel will make a decision by 19 December
  • Winner will be announced and presented with the prize 20 December.

Enter Now

Creative ideas

No matter what kind of business you have, your shop-front windows are a potential shopper's first impression. Here are a few ideas on what to consider when dressing your window:

  • Be bright
    Ensure your window is bright and easy to see. Make sure the lighting is right to draw your eyes to a particular part of the window or product on display.

  • Tell a story
    Instead of Christmas as a theme, consider whether your window is telling the story of a warm, beachy Christmas or a dreamy winter wonderland.

  • Showcase your items
    Even if your products aren’t suitable to be included in a window display, get creative and make visual or emotional links to the type of business you run.

  • Surprise your customers
    When was the last time you saw something completely amazing in a store window, that you had to tell your friends all about it? It doesn’t happen very often which means you have a golden opportunity to stand out from the crowd.

  • Less is more
    You don’t want to clutter your windows with an assortment of products. Less is more. That said, you might consider using mass quantities of a single product – e.g. books in the shape of a Christmas Tree.

  • Light up at night
    Even if you aren’t trading at night time, make sure your window looks inviting during the evening. Window shoppers on their way to dinner could turn into potential customers.

Terms & conditions

The Waverley Christmas Window Competition is a seasonal competition for retail businesses located in certain areas of Charing Cross and Bondi Beach. For the purpose of this competition, the areas have been defined as below.

Entry into this competition is deemed acceptance of the following terms and conditions.

This competition is run by Waverley Council (‘Council’), ABN: 12 502 583 608, Cnr Paul St and Bondi Road, Bondi Junction NSW 2022.

Eligibility: The entrant must be an Australian citizen or have permanent resident status in Australia. Only businesses with a ground floor business may enter. Businesses must be located within the above mapped areas.

Entry: Free.

Campaign dates: The campaign runs from 1 December 2018 to 15 December 2018. The windows will be judged by the judging panel between 15-19 December and the first prize winner announced by the Mayor of Waverley on Thursday, 20 December at 4.30 pm at the first prize winner’s business location. Winners of 2nd prize will be notified by email from Waverley Council. Entrants are encouraged to keep their Christmas Window Displays throughout December 2018.

Judging criteria

The best window will be judged on the following criteria:

  • interpretation of the Christmas theme;
  • visual impact;
  • creativity/ideas;
  • inventive use of materials;
  • use of products related to the business incorporated into the display;
  • effort.

The finalists are subject to selection by the judging panel (‘the Panel’). The Panel will consist of Mayor of Waverley Council, President of Bondi & Districts Chamber of Commerce and Editor of Local East magazine. Judging will be based on entries via the provided registration forms only and image submission by 15 December. The decision of the panel is final and no correspondence will be entered into in relation to the panel’s decision.

The winners of the competition will be announced on Thursday 20 December 2018 and will be published on the Council’s website and Facebook page. Waverley Council reserves the right at any time to disqualify any individual who the Waverley Council reasonably believes has breached any of the terms and conditions or engaged in any unlawful or other improper conduct calculated to jeopardise the fair and proper conduct of the competition.


There are 2 prizes in this competition for best window:

1st Prize - Promotion Package with Local East Magazine valued at $2000

2nd Prize - Promotion Package with Local East Magazine valued at $1000

Conditions of entry

  1. Registration forms must be received by Waverley Council no later than 5 pm, 10 December 2018 via the online form available here
  2. The entries must meet the specifications set out in these terms and conditions.
  3. A high res image of your window display needs to be emailed to no later than 5 pm, 15 December 2018.
  4. The winners will be notified via phone and email by Waverley Council.
  5. The entrant must be an Australian citizen or have permanent resident status in Australia.
  6. The entrant must run or own the business to which the entry relates.

Copyright and moral rights

Waverley Council, its agents and affiliates may photograph your shop and use any photograph in any media format, including but not limited to advertisements, postcards, brochures, posters, television/print media, website and annual reports, only for the purposes of:

  • publicity and promotion of the competition;
  • the catalogue of the event, in current or future years;
  • creating a non-commercial archive of the competition.


  • Employees of Waverley Council and their immediate families are ineligible to enter the competition.
  • Waverley Council may cancel or vary the competition at any time. Waverley Council will not be responsible for any loss or costs incurred by the entrant or businesses in relation to such cancellation or variation.
  • By entering this competition, you release Waverley Council from, and indemnify Waverley Council against, all liability, loss, damage or injury arising from or in connection with this competition or the prize.
  • By accepting the prize, the winner agrees to release Waverley Council, and their agents and affiliates from and against any or all losses, damages, injury, rights, claims, actions and liabilities of any kind in connection with receipt and redemption of the prize.
  • The prize is as stated and cannot be substituted for cash or any other products.
  • All costs of window display props are the responsibility of the business.

Privacy and personal information protection notice

Waverley Council (Cnr Paul Street and Bondi Road, Bondi Junction NSW 2022) is collecting the personal information of individuals who register to enter the Charing Cross Christmas Window Competition. This is for the sole purpose of enabling Waverley Council to select winners of the competition. The intended recipient of the information is Waverley Council staff in the Shaping Waverley sub-program. While the supply of your information is voluntary, it will allow you to enter the competition. You have a right to access and amend your personal information. Waverley Council will hold your information.